This was a column which was written by Val Golding to the members announcing items which are new either in the Apple world or items which were newly available to the members.  Items such as the Diskpaks, The Peeking At Call-A.P.P.L.E. Compilations, The Woz Pak, Prodos, and others were announced in this column.

It was also used to announce new software available on the general market and any special features that the software had which members might find useful.Occasionally, the announcements would also include the least favorite thing of both the announcer and the members and that was the raising in the price of membership. 

The current column is written by Bill martens as it has been since 2002.  It still contains information about A.P.P.L.E. and the new products being introduced by the group.